Post by account_disabled on Dec 2, 2023 4:30:13 GMT 1
Brianna: I could say, oh, I’m authentic and I’m vulnerable but at the end of the day if no one is hearing that, it doesn’t matter I think, to be transparent. The success that I had was being strategic with the C Level Executive Email Lists guests that I brought on. Creating really good content for those guests to share. That they would want to share because if I brought on a guest that had 200,000 followers, a percentage of them would want to hear that. Then they would hear that episode and maybe they would subscribe and stay with me.
I think that there’s some strategy behind utilizing how to get your message and your content shared throughout other influential people whether they’re on TikTok or LinkedIn or whoever. Also having topics that can be kind of edgy that people would want to hear.
One example was that we had a whole entire episode about modern sexuality and that was probably one of the highest performing podcast episodes because people are like I need to really hear this. This could go either way. I think creating engaging fascinating topics that people aren’t talking about or aren’t seeing. That’s probably another one.
Then the last one is really, I don’t do it all by myself and I never say I do. I have a team that helps me, that helps me stay on track, that helps me. Now I interview all of my guests, all my pre-guests. I come up with all my own outlines and everything because that’s super important to me. But when it comes to creating social cards and snippets and getting it on Instagram and TikTok and LinkedIn, you know I have help for that because I can’t do that and do all of the other things that are important. So, I think coming up with a strategy to find resources to outsource is really important as well.
TaQuanyia: That makes sense, and you know, along with that topic, do you have any suggestions on how a brand can maintain a consistent amount of content production?
Because, as you said, you know, you have a small team. They’re able to help you. They’re able to, obviously, help you scale. What in your opinion, would be the best practices to produce a consistent amount of content?
Brianna: Yeah. Every quarter, at the beginning of the quarter, sit down with your team and outline the content that you want to create that quarter. It doesn’t have to be the entire year but I definitely recommend it on a quarterly basis. If you want it to coincide with real world events, whether it’s breast cancer awareness or like eating disorder awareness, or what have you.
It’s figuring out what things are happening on a quarterly basis and what content you want to produce. If you’re shipping out a new service or a new product or there’s a hot topic that’s going to be happening. Like summer, okay, well maybe you want to talk about bathing suits or summer places to travel or traveling COVID tips. Plan it. And then utilizing tools to help oversee the content creation.
There’s so many great tools out there that help you stay on track and stay organized. And then in terms of you’re looking to outsource. You’re like I don’t have money to have a full-time writer. You don’t have to outsource everything but using a platform like Upwork, for example. To go and maybe find your own writer. Maybe they’re writing a blog post for you for fifty dollars a blog post. Just use them to keep up with the content production. If your team can’t handle it or someone misses a deadline, it’s a great alternative to make sure that you’re staying consistent. You just have to have those backup plans as well.