Post by account_disabled on Jan 9, 2024 11:11:02 GMT 1
ago I fell in love with PPC because it was the most measurable and optimizable marketing channel. If a keyword wasn’t working out, no problem! I could change the ad, or optimize the bids, or chose entirely different keywords. I could measure and optimize anything and everything, which enabled me to create very sophisticated and profitable paid search campaigns. Yet as PPC has become more and powerful and thus more optimizable, sadly, the average Google Ads (AdWords) account manager is optimizing less stuff in their account – to the point where I believe that today, most Google Ads accounts are dying of neglect.
Very low PPC account optimization activity means that many advertisers are missing out on what I believe to be the best part of PPC. Should you be concerned? Exhibit A: Self-Reported Weekly PPC Activity Last month at my WordStream webinar, we Whatsapp Mobile Number List asked a non-scientific poll of approximately 200 Google Ads advertisers the following question: How much time do you spend doing PPC work every week? Respondents painted a very rosy picture.
The overwhelming majority of respondents (87%) reported doing some activity every week, as illustrated in the following screen capture: What do PPC account managers claim to do? Google Ads Account Managers Claim to be Very Busy Optimizing their PPC Accounts Exhibit B: Actual PPC Account Activity I wanted to see how the self-reported account activity compared to the actual AdWords account activity in advertisers’ accounts. I can do this by looking at the Change History log in Google Ads – I’ll explain in detail how to do this later. In a nutshell, I manually looked at several hundred recent customers and set the date range to the 30 days prior to signing up as a WordStream customer.
Very low PPC account optimization activity means that many advertisers are missing out on what I believe to be the best part of PPC. Should you be concerned? Exhibit A: Self-Reported Weekly PPC Activity Last month at my WordStream webinar, we Whatsapp Mobile Number List asked a non-scientific poll of approximately 200 Google Ads advertisers the following question: How much time do you spend doing PPC work every week? Respondents painted a very rosy picture.
The overwhelming majority of respondents (87%) reported doing some activity every week, as illustrated in the following screen capture: What do PPC account managers claim to do? Google Ads Account Managers Claim to be Very Busy Optimizing their PPC Accounts Exhibit B: Actual PPC Account Activity I wanted to see how the self-reported account activity compared to the actual AdWords account activity in advertisers’ accounts. I can do this by looking at the Change History log in Google Ads – I’ll explain in detail how to do this later. In a nutshell, I manually looked at several hundred recent customers and set the date range to the 30 days prior to signing up as a WordStream customer.