Post by account_disabled on Jan 23, 2024 7:08:41 GMT 1
If you are planning to change the site protocol to HTTPS, but are in doubt – does your resource need it? It's time to figure it out. From the article you will learn: what are the advantages of a site on https; when is the best time to move? how to change the protocol. Since January 2017, the updated Google Chrome 56 marks sites with HTTP as unsafe. Moreover, this is displayed not by the neutral letter “i”, but by the inscription “not secure” - “unreliable”. Google's not secure example This is how Google helps users know that leaving personal information or making payment transactions on the site is dangerous. Google sends the following notifications to resource owners: Letter from Google with recommendations for switching to https Changing the protocol affects user trust in the site. In addition, Google has included the https protocol in its ranking factors. What other advantages? What are the advantages of a site on https This protocol ensures the security of data transportation and is capable of encrypting messages transmitted from the user's browser to the server. Advantages of a secure protocol: confidentiality; integrity (hackers will not be able to steal, use or modify information); security of user authentication.
This is important for: banking websites; online stores; payment systems; internat B2B Email List ional money transfer systems; postal services. And other web resources that use private information of clients (users) for authorization (login to your personal account). In this matter, safety comes first. When is the best time to move? It is more logical to translate a young site according to the principle: the sooner, the better. It is much easier to do this at the initial stage and further promote the resource without losing precious positions and traffic. For the “old” site, organize a protocol change during the off-season or a lull in sales (orders), then you will incur minimal losses. It is more difficult for “old” resources to change the protocol because: reindexing all pages takes a long time; When changing the protocol, the TIC indicator is temporarily reset. Real graph - example of temporary reset of TCI Also, the site may lose position in the search results, and traffic may drop if mistakes are made when switching to a secure protocol. The main problem with incorrect transfer is the lowering of the resource’s position in search results. This happens due to the fact that the PS regards a change in protocols as a change in the main mirror, and when setting up a 301 global redirect, a complete re-indexing of the site occurs.
The main task when changing http to https is to inform search engines about these actions, otherwise search engines will see duplicate resources (the same content will be available via two protocols). How to change the protocol You can organize your move according to the following scheme: 1. We bring the links on the site (including all text and media content) to the formWe buy an SSL certificate from a certification authority (for example, Comodo, Symantec, Trustwave) or from reseller companies. There are these types of certificates: free self-signed – it is not recommended to install them, since browsers will issue a notification that “the certificate is not trusted”; this is an unsafe solution; which contain a domain name – Domain Validation – DV. The simplest and most common certificates. Issued for 1 domain; confirming the domain and organization – Organization Validation – OV. Before issuing such a certificate, they may check the company’s state registration certificate. Issued specifically to an organization, and not to an individual; with extended verification – Extended Validation-EX. Confirms the highest level of trust in the site. This is displayed in the address bar: the name of the organization is indicated in green.
This is important for: banking websites; online stores; payment systems; internat B2B Email List ional money transfer systems; postal services. And other web resources that use private information of clients (users) for authorization (login to your personal account). In this matter, safety comes first. When is the best time to move? It is more logical to translate a young site according to the principle: the sooner, the better. It is much easier to do this at the initial stage and further promote the resource without losing precious positions and traffic. For the “old” site, organize a protocol change during the off-season or a lull in sales (orders), then you will incur minimal losses. It is more difficult for “old” resources to change the protocol because: reindexing all pages takes a long time; When changing the protocol, the TIC indicator is temporarily reset. Real graph - example of temporary reset of TCI Also, the site may lose position in the search results, and traffic may drop if mistakes are made when switching to a secure protocol. The main problem with incorrect transfer is the lowering of the resource’s position in search results. This happens due to the fact that the PS regards a change in protocols as a change in the main mirror, and when setting up a 301 global redirect, a complete re-indexing of the site occurs.
The main task when changing http to https is to inform search engines about these actions, otherwise search engines will see duplicate resources (the same content will be available via two protocols). How to change the protocol You can organize your move according to the following scheme: 1. We bring the links on the site (including all text and media content) to the formWe buy an SSL certificate from a certification authority (for example, Comodo, Symantec, Trustwave) or from reseller companies. There are these types of certificates: free self-signed – it is not recommended to install them, since browsers will issue a notification that “the certificate is not trusted”; this is an unsafe solution; which contain a domain name – Domain Validation – DV. The simplest and most common certificates. Issued for 1 domain; confirming the domain and organization – Organization Validation – OV. Before issuing such a certificate, they may check the company’s state registration certificate. Issued specifically to an organization, and not to an individual; with extended verification – Extended Validation-EX. Confirms the highest level of trust in the site. This is displayed in the address bar: the name of the organization is indicated in green.