Post by account_disabled on Feb 11, 2024 10:19:51 GMT 1
Ads are shown in the most visible area of the screen, which allows you to count on a more active completion of the target actionclicking on the advertisement. Based on the results of the test, this assumption was confirmed: with the cost of purchasing traffic rubles. for impressions (CPM) relatively cheap clicks were receivedrubles. per click. Due to the specifics of the site, it is not possible to evaluate subsequent post-view conversions. In Beeline Programmatic, audience purchases are also carried out on the mobile Internet, but using telecom operator data. For ARAVIA, a strategy was chosen to purchase an audience of visitors to competitors' websites.
According to the test results, the site made it possible to purchase Antarctica Email List traffic low price (CPMrubles per impressions), but here the cost per click was higher than on the previous siterubles. per click. It should be noted that the results were assessed in terms of CPM and CPC indicators based on the same volume of coverage across all tested Programmatic sites. The second stage of evaluationtracking indicators for post-view and post-click conversionsshowed low effectiveness in comparison with previous results on DV.
The use of these two Programmatics was suspended and they moved on to testing the next major platforms. Which Programmatic sites were tested in April? In April, Getintent, HUAWEI Ads and Hybrid platforms were launched. First, we also set up coverage interests for each site, taking into account the capabilities and features of each platform, and then tracked post-view and post-click conversions of advertising campaigns. The Getintent platform made it possible to gain access to a new RuNet audience that is not covered by Yandex advertising platforms. Despite the relatively high price per impressions (CPMrubles), clicks were received at a price of rubles.
According to the test results, the site made it possible to purchase Antarctica Email List traffic low price (CPMrubles per impressions), but here the cost per click was higher than on the previous siterubles. per click. It should be noted that the results were assessed in terms of CPM and CPC indicators based on the same volume of coverage across all tested Programmatic sites. The second stage of evaluationtracking indicators for post-view and post-click conversionsshowed low effectiveness in comparison with previous results on DV.
The use of these two Programmatics was suspended and they moved on to testing the next major platforms. Which Programmatic sites were tested in April? In April, Getintent, HUAWEI Ads and Hybrid platforms were launched. First, we also set up coverage interests for each site, taking into account the capabilities and features of each platform, and then tracked post-view and post-click conversions of advertising campaigns. The Getintent platform made it possible to gain access to a new RuNet audience that is not covered by Yandex advertising platforms. Despite the relatively high price per impressions (CPMrubles), clicks were received at a price of rubles.