Post by account_disabled on Sept 12, 2023 12:35:09 GMT 1
As an ecommerce marketer, you have two jobs:
Creating desire for the product.
The Fix
Remove customer objections with customer-driven sales copy.
You can’t address sales obstacles unless you know what they are. It’s the moment when both customer surveys and feedback make a world of difference.
For one thing, you may find that people still have a lot of questions about your product that weren’t answered in your sales copy. This is what happened with Hubspot’s Growth Stack software. In a case study, copywriter Joel Klettke describes how people weren’t buying the product because the landing page copy wasn’t answering the right questions. In conducting customer research and tweaking the copy, Hubspot saw a close to 100% increase in conversions.
The lesson: you should vanquish all customer objections before you start to write Phone Number List copy, and answer all of those questions as you write.
Including enough good reviews and customer testimonials on your landing pages is another great way of removing pre-purchase anxiety. If possible, offer free trials and refunds with no questions asked. Little by little, you’ll be removing blocks that keep potential buyers from reaching the final stage.
Closing Thoughts
When selling products, a sale is the las thing you should be making. When you understand that sales are more about helping people and creating a meaningful connection with them, your “salesy” side will shut off.
Getting to know who your customers are, what they really want from you, and nurturing them with relevant content removes every stone out of their way. So talk to them. Get to know them, their fears, their dreams, and why they didn’t complete their purchase. The amount of valuable information you’ll gather could shock you.
Macro influencers have small-ish followings, typically between 100,000 and 1 million people. These are often the best kinds of niche influencers – they have a pretty big following while focusing on a particular niche. Macro influencers don’t usually have the built-in audience that mega influencers have from the beginning. Instead, they had to build their brand and following from the ground up, which makes them experts at audience growth.
Jesse Driftwood is a macro influencer with a following of just over 160,000 people. This ad promotes a Canon mirrorless camera – as a YouTube video creator, his audience trusts his recommendations for a camera that can also shoot video.
ive, use the subreddit to show users that you are listenin
Creating desire for the product.
The Fix
Remove customer objections with customer-driven sales copy.
You can’t address sales obstacles unless you know what they are. It’s the moment when both customer surveys and feedback make a world of difference.
For one thing, you may find that people still have a lot of questions about your product that weren’t answered in your sales copy. This is what happened with Hubspot’s Growth Stack software. In a case study, copywriter Joel Klettke describes how people weren’t buying the product because the landing page copy wasn’t answering the right questions. In conducting customer research and tweaking the copy, Hubspot saw a close to 100% increase in conversions.
The lesson: you should vanquish all customer objections before you start to write Phone Number List copy, and answer all of those questions as you write.
Including enough good reviews and customer testimonials on your landing pages is another great way of removing pre-purchase anxiety. If possible, offer free trials and refunds with no questions asked. Little by little, you’ll be removing blocks that keep potential buyers from reaching the final stage.
Closing Thoughts
When selling products, a sale is the las thing you should be making. When you understand that sales are more about helping people and creating a meaningful connection with them, your “salesy” side will shut off.
Getting to know who your customers are, what they really want from you, and nurturing them with relevant content removes every stone out of their way. So talk to them. Get to know them, their fears, their dreams, and why they didn’t complete their purchase. The amount of valuable information you’ll gather could shock you.
Macro influencers have small-ish followings, typically between 100,000 and 1 million people. These are often the best kinds of niche influencers – they have a pretty big following while focusing on a particular niche. Macro influencers don’t usually have the built-in audience that mega influencers have from the beginning. Instead, they had to build their brand and following from the ground up, which makes them experts at audience growth.
Jesse Driftwood is a macro influencer with a following of just over 160,000 people. This ad promotes a Canon mirrorless camera – as a YouTube video creator, his audience trusts his recommendations for a camera that can also shoot video.
ive, use the subreddit to show users that you are listenin