Post by zeesun on Mar 7, 2024 5:47:31 GMT 1
The definition of pillar article: a very long and complete type of content, capable of generating many visits, published on a blog or internet portal that acts as a container for various connected topics that can be explored in depth. The pillar article is complete content, an article that addresses a topic in a way that leaves no shadows. But it's something that supports the structure of your blog. The pillar article is an active part of your work, it is not a victim of fashions and trends. pillar article What is a pillar article? Pillar content is quality content , complete, encyclopedic, but all in all linear in writing : all you have to do is collect the information (come on, just do a Google search and you're done) and put together a complete article. Simplifying the creation of a pillar article is a sacrilege: the work that hides behind content so rich that it can be seen as a pillar for your blogging work cannot be debased. There is a lot of work behind the pillar article. There are also key points that allow your article to be found on Google, bring authority to your brand and drive useful traffic. And not the usual surges in traffic that bring no benefits. Look at the Moncler case : many visits but only for the duration of the trend . Let's delve deeper into the topic together: here's everything you need to know about the pillar content of the editorial calendar. What is pillar content: definition Content index What is pillar content: definition What is cornerstone content instead? The difference with the long tail article? Search for the topic of the pillar article Think about multimedia content Always update the pillar article Take care of the readability of long texts Answer the questions in the pillar SEO optimization of the article Pillar article: what is your opinion The pillar article is a document that gives concrete answers to a fairly specific topic, but not too much.
To make the most of this content you must Oman Telegram Number Data be able to articulate a web page in the most informative way possible. We are therefore talking about content capable of delving into a decisive theme for your topic. The pillar article is architecture. Must be present in the editorial calendar . What is cornerstone content instead? The characteristic of cornerstone content is to delve deeper into a basic theme, a definition. The pillar article is specific, linked to a less generic but careful theme. So it must be evergreen , content that never goes out of fashion and brings constant traffic. So it needs to be put into post update programs. The difference with the long tail article? This targets a specific, long-tail , low-traffic keyword. The pillar article is more generic to help the reader delve deeper into the more complex passages. It may also include interviews with other bloggers or industry professionals. Its purpose is to make a topic clear to the public. Search for the topic of the pillar article How to create a pillar article? Identify the topic . You are not the first blogger to focus on pillar articles, there is already someone who has decided to delve deeper into a topic. And that he wrote a post with the intention of telling every detail. Don't challenge , ignore the difficulty. Do not face the great portal, but look for the point that no one has yet developed and explored as well as possible. Example. Want to create a guide for Hootsuite? Perfect, there are thousands of them. An immense job awaits you which, most likely, will not bear fruit. This is because it will have to scale the work published by other bloggers. Try publishing a guide for people just starting out with Hootsuite .
Narrow the field and delve deeper into a topic that no one has had the courage or intuition . pillar articles How do you imagine a pillar article? You have to investigate and use Google like a bloodhound to figure out what was posted. But also what you can improve. Sometimes the pillar articles are not updated and leave room for competitors who want to tackle the topic in the best way. Think about multimedia content One of the steps to work on pillar articles : think of a content marketing activity linked to online writing, to the simple discussion linked to web writing . A pillar article should be designed to explain the topic . So you also have to hypothesize possible multimedia contents. What am I talking about? Video tutorials. Screenshots. Infographics. Do you have all the necessary tools to work in this direction? Remember that the richness of the content must be linked to the usability of what you publish. For example, an article with many images may be too heavy to upload because you haven't reduced the weight of the images. Here are two useful resources: a collection of tools for reducing photo weight and another for cropping images . Do you need a professional web writer? Send me an email and let's start working on your best content, landing pages and posts. Contact me now banner Writing - my social web Always update the pillar article I just mentioned this topic. When you publish a pillar article you must realize that you will always be linked to this post. The reason for this clarification? Simple, you will have to update the content.
To make the most of this content you must Oman Telegram Number Data be able to articulate a web page in the most informative way possible. We are therefore talking about content capable of delving into a decisive theme for your topic. The pillar article is architecture. Must be present in the editorial calendar . What is cornerstone content instead? The characteristic of cornerstone content is to delve deeper into a basic theme, a definition. The pillar article is specific, linked to a less generic but careful theme. So it must be evergreen , content that never goes out of fashion and brings constant traffic. So it needs to be put into post update programs. The difference with the long tail article? This targets a specific, long-tail , low-traffic keyword. The pillar article is more generic to help the reader delve deeper into the more complex passages. It may also include interviews with other bloggers or industry professionals. Its purpose is to make a topic clear to the public. Search for the topic of the pillar article How to create a pillar article? Identify the topic . You are not the first blogger to focus on pillar articles, there is already someone who has decided to delve deeper into a topic. And that he wrote a post with the intention of telling every detail. Don't challenge , ignore the difficulty. Do not face the great portal, but look for the point that no one has yet developed and explored as well as possible. Example. Want to create a guide for Hootsuite? Perfect, there are thousands of them. An immense job awaits you which, most likely, will not bear fruit. This is because it will have to scale the work published by other bloggers. Try publishing a guide for people just starting out with Hootsuite .
Narrow the field and delve deeper into a topic that no one has had the courage or intuition . pillar articles How do you imagine a pillar article? You have to investigate and use Google like a bloodhound to figure out what was posted. But also what you can improve. Sometimes the pillar articles are not updated and leave room for competitors who want to tackle the topic in the best way. Think about multimedia content One of the steps to work on pillar articles : think of a content marketing activity linked to online writing, to the simple discussion linked to web writing . A pillar article should be designed to explain the topic . So you also have to hypothesize possible multimedia contents. What am I talking about? Video tutorials. Screenshots. Infographics. Do you have all the necessary tools to work in this direction? Remember that the richness of the content must be linked to the usability of what you publish. For example, an article with many images may be too heavy to upload because you haven't reduced the weight of the images. Here are two useful resources: a collection of tools for reducing photo weight and another for cropping images . Do you need a professional web writer? Send me an email and let's start working on your best content, landing pages and posts. Contact me now banner Writing - my social web Always update the pillar article I just mentioned this topic. When you publish a pillar article you must realize that you will always be linked to this post. The reason for this clarification? Simple, you will have to update the content.